Brand redesign
Strategy, concept, logo, palette, typefaces and identity system.
1Service
Brand Redesign
For businesses looking to refresh their visual identity, strengthen their image or support their growth.
We redesign the identity and build a clear system so it can be applied correctly across formats, teams and suppliers.
Complete visual system and comprehensive brand guidelines
Brand applications and guidelines for different media
Conceptual visualization of the brand in spaces
Full guidance
What's included
Everything you need to implement your brand
Designed to keep your brand identity consistent over time.
Comprehensive brand guidelines
Clear guidelines for precise, consistent implementation.
2Design of 3 branded materials
Designs for key materials used in print, physical spaces and presentations.
3Brand applications
Adaptations for the main touchpoints.
4Digital files
Editable and final files, with full ownership.
5A brand that works
One brand, one standard.
We organize the identity so everyone who works with the brand knows how to apply it.
View projectsFeatured projects
Brand applications and systems
What we do and don't do
Service scope
We do
- Brand redesign
- Comprehensive brand guidelines
- Brand application materials
- Final and editable files
We don't do
- Social media management
- Paid advertising
- Printing
Frequently asked questions
It includes an analysis of the current identity and competitive context, a redesign of the complete visual system, comprehensive brand guidelines, brand applications across media, guidelines for teams and external suppliers and, depending on scope, conceptual visualizations of the brand in physical spaces and storyboards. The published starting price is USD 1,350.
Visual Identity Essentials covers the visual foundation: logo and variants, typographic system, palette and essential brand guidelines. Brand Redesign builds the complete system on top of that: comprehensive brand guidelines, brand applications across media, guidelines for third parties and resources to scale to new product lines and touchpoints. It is designed for established businesses that need to organize their visual identity and sustain growth.
When the identity no longer represents what the company offers, when different versions of the same logo coexist, when new product lines were added that the original system didn't anticipate, or when the brand starts competing in a new channel or market. We assess which elements retain recognition value and which need to evolve.
Logo construction and usage, clear space, approved versions, color palette with screen and print codes, typographic system and hierarchy, graphic resources, correct and incorrect applications and real-world examples. This document helps different teams and suppliers apply the brand consistently without deviating from the system.
Editable and final files for the visual system, comprehensive brand guidelines and the brand applications defined in the project scope, in formats for digital use and print production. The client owns 100% of the assets.
Between 5 and 7 weeks, depending on the number of applications and touchpoints included and the client's approval times.
Additional service
Trademark protection and registration
We work with specialized legal advisors to support trademark registration in Argentina and help protect your brand identity.
Let's work together
Tell us what you need
If your company needs a complete visual identity ready for multiple applications, let's talk.
Office hours: Monday to Friday, 9 am to 6 pm (GMT-3).
Investment and scope
Brand Redesign from USD 1,350. Estimated time: 5 to 7 weeks.
