Visual Identity Design

It includes an analysis of the context and competitors, design of the logo and its usage variants, the typographic system, the color palette, visual criteria and essential brand guidelines. At the end you receive editable and final files. Visual Identity Essentials covers the visual foundation of the brand; comprehensive brand guidelines and more complex brand applications are part of Brand Redesign.

Visual identity is the graphic system the brand presents itself with: logo, typefaces, colors and application criteria. Branding is broader and includes positioning, naming, tone and communication. Brandst Studio works on visual identity and packaging, using the business and positioning definitions provided by the client.

When your current identity no longer represents what your business offers, when your market or sales channel has changed, when different versions of your logo coexist, or when new product lines go beyond what the original system was designed for. Often, an evolution works better than a complete break: it preserves brand recognition while addressing what limits growth.

Yes. We evaluate which elements still hold value — the name, an associated color, a recognizable shape — and which need to change. The result can be a full redesign or a controlled evolution of the existing system.

Editable and final files in vector and raster formats, in versions for screen and print, along with the essential brand guidelines. The client owns 100% of the assets.

Between 3 and 4 weeks for Visual Identity Essentials, depending on the number of applications and the client's approval times. The published starting price is USD 850; the final quote depends on the agreed scope.